BINA KHAN

  • Make-up Artistry

    As one of Pakistan’s best known make-up artists, Bina built a cult following early on by going against the grain of societal attitudes and celebrating the beauty of brown skin.

    Creating a hybrid of hollywood glam mixed with south asian shapes and saturated tones, Bina’s work is a unique, unplaceable but richly sophisticated style statement.

  • BRIDAL

    Responsible for many of the Bridal looks that have by now achieved a place in the karachi make-up world as classics, Bina’s sculpted, rich, sophisticated style celebrates each face’s unique beauty. Ensuring that 30 years later, she remains a go to make-up artist for countless brides.

    You can see more of Bina’s bridal work in the portfolio section.

  • THE BRAND

    After running one of Karachi’s best loved salon and training spaces for over a decade, Bina moved to London during the pandemic. In lockdown, Bina took to hosting (over 75) instagram lives as a way to connect with the outside world. People gathered and dressed up during pajama clad quarantine, in a time where art kept us going.

    In front of the camera for the first time, Bina’s followers came to know her ethos, her skills and her teaching style. From this naturally flowed online classes, a youtube channel and, of course, a brand.

PRESS

  • Bina Khan was working as one of Pakistan's premier aestheticians and bridal makeup artists when the pandemic broke out in March 2020. Like many others, her salon quickly shut down, leaving her wondering what the next move was for her 25-year-long beauty career.

    Kyra Alessandrini

  • how to wear kohl- straight from karachi. "Create a diffusion," says Bina Khan, a celebrated makeup artist from Karachi.

    Iman Sultan

  • Just B is out to make make-up easier for south asian consumers- and everyone else too"

    Taylor Bryant

  • Make-up artist Bina Khan has written a love letter to desi women"

    Siham Basir

  • Much of the world had a fascination for reality stars before the COVID-19 pandemic struck. The real (but totally fake) housewives, the plastic surgery and beauty stars, the hoarders, the house swappers, the OG trust fund babies trying to live a simple life and the list goes on; the corresponding list of talents is a smidge shorter. Why were they famous? We were watching them, which made them famous; so we watched them; because they were famous.

    Bina Khan

JUST B

  • THE IDEA

    As Bina gave lessons to Madiha Chan, a google engineering lead and former Bina bride, they identified a problem. Why, asked Madiha, do we have to mix this many colours to get to a lipstick shade that works for our brown skin? Mentioning an interest in solving this problem one day, Madiha returned to her silicone valley life. Several years and one instagram DM later, and just one week before the global lockdown, JUST B was born.

  • THE MISSION

    Working around all of the unprecedented challenges of creating a make-up brand during a global pandemic, the brand found a way in to the world nonetheless. The driving message addresses a major concern; the glaring invisibilty to the global make-up industry of women of colour, and of the south asian community in particular. The brands ethos also incorporated at its heart Bina’s message of celebration not correction. Thus the name; JUST B.

  • JUST B/ JUST ME/ JUST YOU

    At its core, Just B seeks to translates Bina’s artistry in to a product that the user feels sees them, celebrates them and works with them. The concept of its debut product won many accolades and mentions, from Vogue to Allure, even making an appearance on the small screen, used by the make-up teams on Gossip Girl and Succession. The co-founders receive daily messages from people who are delighted to be catered to at last. The idea of representation is core to the brand, all skin tones, all ages, all kinds of beauty.